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People and Pop Culture

Executive Transactions

Former HBO Sports President KEN HERSHMAN has been hired by the World eSports Association to become its Exec Chair and Commissioner, the body announced today. He will also become CEO of the WESA Agency, its media arm. WESA was created in May by European tournament organizer ESL and eight prominent franchises to standardize e-sports governance, regulations and scheduling, as well as develop closer ties between the teams and ESL through revenue sharing (Ben Fischer, Staff Writer)....Just Marketing Int'l named KIRSTEN DOBBIE Dir of Partnership Development. Dobbie previously worked on multi-platform and integrated sponsorship opportunities at Disney (JMI).


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