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Sabres Introduce Dynamic Ticket Pricing Structure For Upcoming Regular Season

The Sabres have instituted a new ticket-pricing structure for regular-season home games that the team says will "allow box office prices on a game-by-game basis to fluctuate based on demand," according to Aaron Besecker of the BUFFALO NEWS. Each Sabres game will be put into "one of three pricing tiers that will set the initial box office price for an individual-game ticket." Individual games will be "placed in a tier that will be based on the opponent, time of year, day of week, classic rivalries and opponents' marquee players." Ticket prices may "fall below the initial box office price, but the price will never drop below season ticket prices." Prices that go up and down "will not jump from one tier to another," as the prices will "increase or decrease incrementally." The Sabres announced that they have partnered with Texas-based pricing software company Qcue to "implement the system." Qcue on its website lists the Canadiens and MLB Giants as other clients (BUFFALO NEWS, 8/25).

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