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Strange Bedfellows: NBC-BuzzFeed Partnership At Rio Games Sign Of Corporate Synergy

NBC's partnership with BuzzFeed at the Rio Games is "one of the most visible signs thus far of the collaboration between the two companies" since Comcast Corp.-owned NBCUniversal invested $200M in BuzzFeed last year, according to Steven Perlberg of the WALL STREET JOURNAL. BuzzFeed has been putting content on NBC's official Olympics channel on Snapchat Discover, and BuzzFeed Exec Producer Andrew Gauthier said, "I’ve been a little surprised with how much room they’ve given us to experiment, to try new things, to do things that are in execution pretty different from their coverage during the day and in primetime." Perlberg noted about a dozen BuzzFeed staffers "are on location in Rio, dedicated to creating a daily edition on Snapchat Discover." NBC Olympics President Gary Zenkel said of the content, "There are certainly boundaries which we would not want them to cross, but good humor and using perhaps some language that has become part of the lexicon of the generation, we’re not going to restrict that" (WALL STREET JOURNAL, 8/13). The FINANCIAL TIMES' Hannah Kuchler notes almost 50 million people "have watched the Olympic Games on Snapchat so far." Nearly one-third of daily Snapchat users have "viewed the clips in Live Stories, showing that the app could challenge other social sites such as Facebook and Twitter for dominance in live events." Snapchat "partnered with broadcasters in seven countries including" the U.S., U.K. and Brazil. NBC Olympics and Snapchat are "sharing advertising revenue from the ads placed in the Discover page." Seven brand partners "have signed up to advertise," including Walmart and Dick's Sporting Goods (FINANCIAL TIMES, 8/15). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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