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Olympic Marketing Notes: McDonald's Serving Only Ice Cream At Olympic Park Kiosk

USA TODAY's Dan Wolken notes McDonald's concession stand in the Olympic Park has "only sold one item: Ice cream." McDonald's Senior Dir of Global PR David Zlotnik said, “These dessert kiosks are iconic to Brazil. We have 2,500 of these (in the country), which are more than the number of restaurants we have here. That was the thinking behind it. Let’s showcase what we do locally.” Wolken notes the IOC TOP at previous has "had a big presence, particularly in the press center." Athletes and their families at the Games "can still get a Big Mac or McNuggets at the full-service McDonald’s within the athletes’ village" (USA TODAY, 8/10).

LOYALTY POINTS
: GOLFWEEK's Jim McCabe noted a sticking point with U.S. golfer Bubba Waston has been his "inability to wear his beloved clothing from Oakley, one of his sponsors," during the Olympic competition, which begins tomorrow. Watson "wondered why his shirts and pants aren't considered part of his 'equipment' as are his golf club and golf balls." He noted that a swimmer "can be sponsored by Speedo and wear a Speedo swimsuit because 'it's part of his equipment." However, he said of his uniform, "It might not say ‘Oakley’ on it, but all my gear for the Olympics is nice."  (GOLFWEEK.com, 8/8).

A CLEAN LOOK?
 ESPN’s David Jacoby brought up Polo Ralph Lauren sponsoring Team USA’s Opening Ceremony outfits and said, "I'm sure we're not the only nation that does this, but during the Olympics, do we really need to have a huge clothing brand logo over our left breast? Like, can't we just be logo-free during the Parade of Nations? Is that possible?” ESPN’s Jalen Rose: “Impossible. That's an ultimate branding opportunity and somebody paying a lot of money to sponsor that team” (“Jalen & Jacoby,” ESPNews, 8/9).

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