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Marketing and Sponsorship

Marketplace Roundup

In Toronto, Norris McDonald writes primary sponsorships in IndyCar "ain't cheap," and following the departure earlier this week of Target from Chip Ganassi Racing, there is "no way any company can justify spending millions of dollars on something that hardly anybody is watching." There are nearly 300 million people in the U.S., and the fact that IndyCar racing "can’t even attract 1/300th of them doesn’t bode well for a healthy future" (TORONTO STAR, 7/29)....Valvoline and Menards have unveiled their throwback Darlington paint scheme for Richard Childress Racing driver Paul Menard's No. 27 Chevy. The co-primary sponsor will pay homage to former IndyCar driver Al Unser Jr.'s first and only stock car race of his career, the '93 Daytona 500 (Valvoline)....U.S. swimmer Michael Phelps rolled out PhelpsMoji, a collection of Phelps-themed emojis "available for $0.99 on Apple and Android products." There are more than 100 emoji "in the first iteration" of the app (BALTIMORESUN.com, 7/28).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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