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Indians Feeling The Business Perks Of On-Field Surge, As Attendance Is On Upswing

The Indians' recent 14-game winning streak "reinforced what the front office has long believed: If the on-field product is really good, the fans will support it," according to Kevin Kleps of CRAIN'S CLEVELAND BUSINESS. A recent seven-game homestand "produced an average attendance of 28,235, which was almost 70% better than the norm of 16,656 for the Indians’ first 35 home dates." This season, the club has "had four non-opener crowds of at least 30,000 ... double the club’s 2015 total for 30,000-plus games that followed the home opener." In a 24-day span that started with the first victory of the winning streak on June 17 and concluded on July 10, the Indians "sold a combined 193,000 season, group and single-season tickets." Indians Senior Dir of Ticket Sales & Service Tim Salcer: "What we are doing is when the team performance does escalate, we want to be able to capitalize on that. By capitalize on that, I mean be sure that the experience that fans have at the ballpark is a positive one.” Kleps notes the Indians "are confident that the two-year renovation of Progressive Field ... has vastly improved the fan experience." The Indians’ season-ticket base "increased slightly to about 9,000" in '16. The total "is 1,000 ahead" of '14 and is a 50% increase from '12. Single-game ticket sales "are up 30% year-over-year, reversing a trend in which the club dropped in that category in back-to-back seasons." Group sales have been “through the roof” of late, and Salcer said that the early response to the Tribe’s '17 season-ticket drive "has been encouraging" (CRAIN'S CLEVELAND BUSINESS, 7/25 issue). 

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