Menu
Marketing and Sponsorship

NASCAR Will Take Back Control Of Digital Ad Sales From Turner Sports

NASCAR is "bringing digital ad sales back in-house from Turner Sports after this year and will create a new ad sales group" headed by NASCAR Digital Media Chief Revenue Officer Jon Tuck, according to Adam Stern of SPORTSBUSINESS JOURNAL. This is the "next step in the sanctioning body’s quest to create a more integrated digital model." Turner has "handled NASCAR’s digital ad sales" since '00, when it also "began a 13-year run controlling the organization’s digital rights." The move "was long expected, and business ties between the two have been receding since NASCAR paid an eight-figure sum to bring digital rights back in-house" starting in '13, a year early. NASCAR COO Brent Dewar: "It was a major strategic initiative to bring the digital assets in-house … but the transition work (to keep ad sales with Turner through 2016) at the time was very important by helping us maintain the ad sales as we were learning to operate the site." Stern reports NASCAR would not "confirm how many positions will be added to the new sales group, which will sell only digital media and will be announced this week." Tuck, who started July 7, reports to NASCAR VP/Digital Media Colin Smith. Dewar noted that Tuck "was also a top sales executive for SI" from '12-16, during which time SI "brought its digital rights back in-house from Turner" (SPORTSBUSINESS JOURNAL, 7/25 issue).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/07/25/Marketing-and-Sponsorship/NASCAR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/07/25/Marketing-and-Sponsorship/NASCAR.aspx

CLOSE