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SBJ In-Depth: Sponsorship and Marketing

Never before have sponsors had so many weapons in the arsenal for reaching consumers, but which strategies are hitting their mark? We will explore how sponsors are leveraging their sports partnerships, the types of inventory in play, the platforms being used and the measurements to gauge ROI. What are the best practices that could shape how other deals are made and executed?

Publishing Date: August 15 Ad Close: August 1 Materials Due: August 3

For more information, contact Julie Tuttle, National Director of Advertising at: (212) 500-0711 or jtuttle@sportsbusinessjournal.com

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