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Audience Analysis: Sunday Night U.S. Olympic Swim Trials On NBC Down 43% From '12

The U.S. Swim Trials began last Sunday, with NBC drawing 4.47 million viewers for its first telecast from 8:00-9:00pm ET. That figure is down 43% from 7.89 million viewers for the same event in the same window in ’12. This year, the Swim Trials led into the P&G Women’s Gymnastics Championships, which drew 5.395 million viewers from 9:00-11:00pm. Last year, the Swim Trials led into the women’s U.S. Olympic Gymnastics Trials, which drew 10.02 million viewers. This year’s women’s trials will be held next weekend.

The chart below lists final audience figures from select recent sports telecasts. Figures for several NBC telecasts were unavailable at presstime.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Gymnastics: Women's P&G Championships
6/26
NBC
9:00-11:00pm
3.2
5,395
Swimming: U.S. Olympic Trials
6/26
NBC
8:00-9:00pm
2.7
4,467
NASCAR Sprint Cup Series:
Toyota/Save Mart 350 (Sonoma)
6/26
FS1
3:00-6:19pm
2.4
3,896
Gymnastics: Women's P&G Championships
6/24
NBC
9:00-11:00pm
2.2
3,574
Diving: U.S. Olympic Trials
6/26
NBC
7:00-8:00pm
2.2
3,499
Copa America Centenario:
Semifinal: Argentina-U.S.
6/21
FS1
9:08-11:33pm
n/a
3,290
Gymnastics: U.S. Men's Olympic Trials
6/25
NBC
9:00-11:00pm
2.0
3,210
NBA Draft
6/23
ESPN
7:31pm-12:20am
1.9
2,994
Copa America Centenario:
Final: Chile-Argentina
6/26
FS1
8:08-10:53pm
n/a
2,979
PGA Tour: Quicken Loans National:
Final Round
6/26
CBS
3:00-6:30pm
1.8
2,717
Gymnastics special: "The Ranch:
Home of An American Sports Dynasty"
6/24
NBC
8:00-9:00pm
1.7
2,646
Diving: U.S. Olympic Trials
6/25
NBC
8:00-9:00pm
1.5
2,491
Premier Boxing Champions:
Porter-Thurman
6/25
CBS
9:00-11:25pm
1.6
2,415
MLB: (regional)
6/25
Fox
7:12-10:33pm
1.4
2,092
"NBA Draft Show"
6/23
ESPN
7:00-7:31pm
n/a
1,824
Copa America Centenario:
Third Place: U.S.-Colombia
6/25
FX
8:07-10:02pm
n/a
1,735
PGA Tour: Quicken Loans National:
Third Round
6/25
CBS
3:00-6:00pm
1.2
1,727
MLB: Dodgers-Pirates
6/26
ESPN
8:00-10:54pm
n/a
1,709
"NASCAR Pre-Race"
6/26
FS1
1:30-3:00pm
n/a
1,389
MLS: Earthquakes-Galaxy
6/25
Univision
10:17pm-12:30am
0.5
1,004
College World Series: Pool Play:
Coastal Carolina-TCU
6/24
ESPN
8:00-10:55pm
n/a
888
MLB: Nationals-Angels
6/22
ESPN
10:05pm-1:48am
n/a
858
Major League Fishing: Challenge
Cup Championship (taped)
6/25
CBS
1:00-2:00pm
0.4
612
Lucas Oil Off Road Racing (taped)
6/25
CBS
2:00-3:00pm
0.5
552
"World of X Games: Best of Austin"
6/25
ABC
3:00-4:00pm
0.4
539
"E:60 Pictures: Hurley"
6/25
ABC
4:00-5:00pm
0.4
538
 

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