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Marketing and Sponsorship

Reds Pitchers' Lack Of Strikeouts Diminishing Number Of Free Pizza Giveaways

The Reds' free pizza giveaway every time "pitchers strike out at least 11 batters in a home game" has not been working as well this season as it has in the past with local chain LaRosa's, according to Steve Watkins of the CINCINNATI BUSINESS COURIER. LaRosa’s "has given away free pizza after just four games so far this season, halfway through the Reds home schedule." It is a "far cry from the 21, 22 and 22 games in which the Reds have struck out at least 11 batters in each of the last three seasons, respectively." However, those who "think the low number of giveaways is good news" for LaRosa’s would "be wrong." LaRosa’s gave away "an average of $900,000 worth of pizza the last in three years as a result of the promotion." However, LaRosa's Exec VP/Marketing Pete Buscani said that the chain "loves the giveaway and so do its franchises." They bear the "brunt of the cost, but the giveaway is great publicity for the local chain and it generates a ton of customer traffic" (BIZJOURNALS.com, 6/29).

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