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Marketing and Sponsorship

Marketplace Roundup

FOXSPORTS.com's Jonathan Bradley noted UFC fighter Sage Northcutt signed an individual sponsorship deal with Reebok. Northcutt yesterday "made the announcement on his social media accounts," and Reebok, the exclusive outfitter of the UFC, "confirmed the deal." Northcutt joins fellow UFC fighters Ronda Rousey, Conor McGregor, Chris Weidman and Anthony Pettis "as a few of the only fighters on the roster also signed to individual deals" (FOXSPORTS.com, 6/29).

LESSON LEARNED: In N.Y., Justin Terranova reported even with 76ers F Ben Simmons' agency, Klutch Sports, having "tight ties to Nike," the brand was "unwilling to take the slightest risk that Simmons would walk to another competitor" the way Warriors G Stephen Curry did three years ago. It is "believed the fallout from the Curry snafu -- the details of which were not fully revealed until this year -- was the reason Nike forcefully encouraged" VP & GM/Global Basketball Michael Jackson "to step down recently" (NYPOST.com, 6/29).

SPIKES UP
: In K.C., Andrew Vaupel noted Sprint CEO Marcelo Claure appears in a new ad alongside former USMNT player Landon Donovan and former Verizon pitchman Paul Marcarelli. Claure "asks them to compare two soccer cleats to determine which one is 1 percent lighter and twice as expensive." Claure "hasn't been all-together absent from Sprint's marketing," but compared with Dan Hesse, who "was a fixture in Sprint's advertising during his tenure as CEO, Claure hasn't been in front of the camera much" (BIZJOURNALS.com, 6/28).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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