Menu
Olympics

GoFundMe Stops Using Olympics Imagery For Promotion After Request From USOC

The USOC compelled the crowdfunding site GoFundMe to stop using Olympics intellectual property in a new campaign it launched this week. The site on Monday announced it would give $10,000 to the Olympian who raised the most money for a Rio trip, but that earned a rebuke from the USOC because it does not have any official relationship with the Games. “We are in the process of contacting GoFundMe to discuss this program and provide educational materials regarding the USOC’s trademark rights,” USOC Chief External Affairs Officer Patrick Sandusky said. GoFundMe’s pledge page since yesterday refers only to “athletes competing in Rio” and has been changed to include the following note: "You must also comply with any and all rules, policies and obligations of the US Olympic Committee or other governing Olympic organization, especially as it applies to marketing and the use of protected images and language.” There is a link to Olympic athlete marketing guidelines. A GoFundMe spokesperson acknowledged the changes but did not answer questions about the USOC’s request. According to the site, nearly 100 athletes have used the site to raise $400,000 to date.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/29/Olympics/Go-Fund-Me.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/29/Olympics/Go-Fund-Me.aspx

CLOSE