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Marketing and Sponsorship

NFL Marketing Notes: Frontier Looks To Crack Tampa Market With Buccaneers Deal

In Tampa, Ashley Gurbal Kritzer reported the Buccaneers and Frontier Communications "have signed a major, multiyear sponsorship deal" making Frontier the team's "official residential television and Internet provider." Frontier will have a booth at Raymond James Stadium on game day. Promos will include "integrated marketing initiatives including product and services sweepstakes, Buccaneers-themed street team activations, product demonstrations and unique fan-focused contests" (BIZJOURNALS.com, 6/28).

TAKING OUT THE TRASH: In Philadelphia, John George reported the Eagles have signed an "'extensive' multi-year corporate partnership" with Delaware-based Waste Masters Solutions. Under the agreement, Waste Masters Solutions "will serve as the organization’s 'waste solution partner' at Lincoln Financial Field and the NovaCare Complex, the team’s practice facility." The Eagles generate "more than 850 tons of waste, on average, each year." Financial terms of the deal were not disclosed (BIZJOURNALS.com, 6/27).

DOGS ALL AROUND
: The Smith Provision company yesterday announced a multiyear agreement with Heinz Field, making the company's products available at the stadium. The partnership will provide Smith's with marketing opportunities at the venue and a presence on the Steelers' broadcasts and website. Additionally, Smith's hot dogs and kielbasa will be served at all Steelers home games and during all events and concerts at Heinz Field (Smith's).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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