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Marketing and Sponsorship

P&G's Always Brand Taps Alex Morgan To Front New Olympic-Themed Campaign

Proctor & Gamble's Always brand has released a new Olympic-themed ad titled "Keep Playing" that "shows several strong-willed athletes" outwardly "defying naysayers who have questioned their passion for their respective sports," according to Ann-Christine Diaz of CREATIVITY-ONLINE. Always has enlisted USWNT F Alex Morgan "to share her story for the campaign" (CREATIVITY-ONLINE.com, 6/28). ADWEEK's Kristina Monllos wrote even if the ad, which comes via Leo Burnett, is a "bit obvious, the campaign's evolution makes sense." It also is "nice to see Always find ways to make its social experiments more visually compelling" (ADWEEK.com, 6/28). In Edmonton, Dave Lazzarino notes Always "has signed 15 'ambassadors'" including Canada women's national team G Stephanie Labbé (EDMONTON JOURNAL, 6/29).

NICE RING TO IT: In Orlando, Alicia DelGallo notes the USWNT yesterday revealed "a new home kit" for the Rio Games. The white Nike kit was "created specifically for use in Brazil, and the national team will return to its usual home kit when the Olympics conclude." A blue stripe "runs the length of the jersey and short on the left side, while a red stripe runs down the right side." The colored stripes "expand when players move to provide ventilation" (ORLANDO SENTINEL, 6/29).

BIG OL' JET AIRLINER: Air France will "pledge its support for the Paris bid to host" the '24 Games by "displaying the bid logo on 10,000 flights before next year's decision." The other bidders are Budapest, L.A. and Rome (AP, 6/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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