Menu
Marketing and Sponsorship

P&G's Always Brand Taps Alex Morgan To Front New Olympic-Themed Campaign

Proctor & Gamble's Always brand has released a new Olympic-themed ad titled "Keep Playing" that "shows several strong-willed athletes" outwardly "defying naysayers who have questioned their passion for their respective sports," according to Ann-Christine Diaz of CREATIVITY-ONLINE. Always has enlisted USWNT F Alex Morgan "to share her story for the campaign" (CREATIVITY-ONLINE.com, 6/28). ADWEEK's Kristina Monllos wrote even if the ad, which comes via Leo Burnett, is a "bit obvious, the campaign's evolution makes sense." It also is "nice to see Always find ways to make its social experiments more visually compelling" (ADWEEK.com, 6/28). In Edmonton, Dave Lazzarino notes Always "has signed 15 'ambassadors'" including Canada women's national team G Stephanie Labbé (EDMONTON JOURNAL, 6/29).

NICE RING TO IT: In Orlando, Alicia DelGallo notes the USWNT yesterday revealed "a new home kit" for the Rio Games. The white Nike kit was "created specifically for use in Brazil, and the national team will return to its usual home kit when the Olympics conclude." A blue stripe "runs the length of the jersey and short on the left side, while a red stripe runs down the right side." The colored stripes "expand when players move to provide ventilation" (ORLANDO SENTINEL, 6/29).

BIG OL' JET AIRLINER: Air France will "pledge its support for the Paris bid to host" the '24 Games by "displaying the bid logo on 10,000 flights before next year's decision." The other bidders are Budapest, L.A. and Rome (AP, 6/28).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/29/Marketing-and-Sponsorship/Alex-Morgan-Always.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/29/Marketing-and-Sponsorship/Alex-Morgan-Always.aspx

CLOSE