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TV Contracts, Lambeau Businesses Boost Packers' Revenue To Record $408.7M

The Packers on Friday said that team revenue last year totaled $408.7M, 8.4% "more than the prior year's record" of $377.2M, according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. Revenue has "increased every year since the renovation of Lambeau Field" in '03. The Packers also "reported record profit from operations" of $75M and record net income of $48.9M. Packers President & CEO Mark Murphy "attributed national TV contracts and improvements in Lambeau Field Atrium businesses" as revenue drivers. Ticket price increases "also contributed." The Packers reported national income of $222.6M, "most of that from the NFL's national TV contracts, which are shared equally among the 32 teams." Total expenses for the year were $333.7M, $4.1M less than last year. Murphy said that TV revenue "will rise about 5% a year under the contract." Local income totaled $186.2M, and "includes all game-day revenue, local broadcast fees, sponsorships and atrium business revenue, including the Packers Pro Shop, which contributed tens of millions of dollars" (GREEN BAY PRESS-GAZETTE, 6/25). Murphy said the consistent on-field success "has been helpful for us, as well as the popularity of not only the Packers but the league." ESPN.com's Jason Wilde wrote the Packers' local revenue is a "remarkable figure given the team is in the smallest market in the league." Murphy said that the Packers' net income "ranked ninth in the 32-team league, the third consecutive year the Packers have finished there." Murphy: "If our revenues were 1 percent lower, we would have been 13th. It's a very tight number of teams right there" (ESPN.com, 6/24).

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