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Marketing and Sponsorship

Data Shows NBA Finals Generated $164.4M In TV Ad Revenue, Led By Spots From Samsung

The NBA Finals on ABC generated $164.4M in ad revenue, with 146 different brands airing at least one spot during the seven-game Cavaliers-Warriors series, according to data from iSpotv. Samsung earned $10.9M via its two Galaxy S7 Edge spots. “Time,” featuring actor Danny Glover, aired nine times, while “Virtual Reality Machine” aired 14 times during the series. Overall, the series featured 229 unique ads, for a total 738 commercials.

TOP BRANDS DURING ABC BROADCAST OF NBA FINALS
RANK
BRAND
ESTIMATED TV SPEND
1
Samsung Mobile
$10,917,178
2
Toyota
$7,980,409
3
Warner Bros.
$5,810,597
4
Universal Pictures
$5,220,595
5
Coors Light
$4,779,466
TOP SECTORS DURING ABC BROADCAST OF NBA FINALS
RANK
BRAND
ESTIMATED TV SPEND
1
Auto makers
$29,128,920
2
Movies
$27,234,172
3
Fast food
$16,441,985
4
Mobile devices
$14,803,302
5
Beer
$11,232,908

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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