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SBD/June 23, 2016/Marketing and Sponsorship
Bleacher Report Rolls Out Pop-Up Retail Shop In Manhattan, Will Sell Custom-Made Gear
Published June 23, 2016
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GAME ON: Bleacher Report also is debuting a new daily digital program devoted to e-sports called "eStream," which will be hosted by Malik Forte and Michele Morrow and chronicle developments in multiple competitive video gaming properties, including the ELeague created by Turner and WME-IMG. Brown said, "We have a good history of attaching ourselves to white spaces and creating a footprint for ourselves, and this is still certainly one. There is still a lot of fragmentation in the space, and eStream presents a further opportunity to plant our flag here.”