Coca-Cola Releases New Advertisement Featuring A Trick Shot By Jordan Spieth
Coca-Cola on Thursday released its first ad starring golfer Jordan Spieth, as the two-time major winner is shown "making trick shots inside a trailer as he waits for a rain delay to end," according to E.J. Schultz of AD AGE. A 60-second version "will run on TV on Saturday during Fox's coverage of the U.S. Open." The company "began plotting a TV spot showing the golfer enjoying an icy Coke on a hot day on the golf course." However, Coca-Cola and ad agency Wieden & Kennedy, Portland, "were forced to remake the ad concept on the fly because Mother Nature would not cooperate." The spot begins with Spieth "taking a swig of a Coke," then immediately chipping a ball "inside a hole carved from ice left by a Coke bottle inside a bucket of Cokes." In the middle of the shoot -- when Coca-Cola was "hoping for rain -- the rain stopped." Coca-Cola VP/Connections Activation Peggy Loos said, "Wieden & Kennedy had to bring in rain towers to create the rain for that part of the shot." Schultz noted production agencies "handling the ad are RSA Films and Framestore," Coca-Cola in January signed Spieth to a multiyear deal that "calls for him to appear in TV commercials and on packaging, as well in digital campaigns, outdoor ads and in-store marketing." Spieth will also be "featured in Coke's Olympic marketing, including on Olympic-themed packaging" (ADAGE.com, 6/16).