ESPN led the comScore multiplatform digital rankings in reach for May, the 27th consecutive month it has topped the chart. It has a total of 77.3 million uniques, nearly 25 million uniques beyond its closest competitor, and topped all entrants with 5.6 billion minutes in total time spent. However, the battle for U.S. digital sports media supremacy, as measured by average minutes spent per visitor, continued to tighten up last month. MLB during the month, with its ’16 regular season in full swing, posted an average of 71.3 minutes per user, close behind ESPN’s category leading 72.4 minutes. The closeness in the average minutes per visitor metric continues a recent stretch during December and January in which the Yahoo Sports-NBC Sports Network topped ESPN in the same measure, and stands in stark contrast in ESPN’s continued, large lead in overall reach and consumption figures.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1
|
ESPN |
77,333
|
|
2
|
Yahoo Sports-NBC Sports Network* |
52,348
|
|
3
|
Bleacher Report-Turner Sports Network** |
49,110
|
|
4
|
Fox Sports Digital-Sporting News Media |
46,322
|
|
5
|
USA Today Sports Media Group*** |
45,902
|
|
6
|
CBS Sports^ |
40,573
|
|
7
|
SB Nation |
40,466
|
|
8
|
MLB |
39,544
|
|
9
|
NFL Internet Group |
28,662
|
|
10
|
Sports Illustrated sites# |
26,792
|
|
11
|
NHL Network |
13,282
|
|
12
|
MSN Sports |
13,138
|
|
13
|
Active.com sites |
11,657
|
|
14
|
Deadspin.com |
8,653
|
|
15
|
theScore Inc. |
7,491
|
|
RANK
|
SITE |
TOTAL TIME SPENT (MINUTES)
|
|
1
|
ESPN |
5.60 billion
|
|
2
|
Yahoo Sports-NBC Sports Network* |
3.16 billion
|
|
3
|
Bleacher Report-Turner Sports Network** |
1.66 billion
|
|
4
|
Fox Sports Digital-Sporting News Media |
638 million
|
|
5
|
USA Today Sports Media Group*** |
399 million
|
|
6
|
CBS Sports^ |
902 million
|
|
7
|
SB Nation |
313 million
|
|
8
|
MLB |
2.82 billion
|
|
9
|
NFL Internet Group |
633 million
|
|
10
|
Sports Illustrated sites# |
230 million
|
|
|
|
|
NOTES: * = Includes Rivals.com, The Vertical, ThePostGame.com, Rotoworld and FanDuel. ** = NBA.com, NCAA.com and WNBA.com. *** = 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^ = Includes 247Sports.com # = 120 Sports, National Football Post, and The FanSided Network.
