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Marketing and Sponsorship

Twitter Asks Advertisers To Pay Up To $8M For NFL Thursday Night Packages

Twitter is "asking advertisers to pay up to" $8M for ad packages around its "Thursday Night Football" games this season, according to sources cited by John Ourand in this week's SPORTSBUSINESS JOURNAL. Twitter will stream CBS and NBC simulcasts of the NFL games and is "able to sell the local advertising spots in each of those games." Those spots "amount to a little more than four minutes a game." While the industry "expects Twitter's ad prices to drop significantly, many say they are more interested in Twitter's Thursday night offering than Yahoo's single Sunday morning stream from last year." Sources said that Twitter already has "signed deals with Anheuser-Busch and Verizon for this fall's games." While it is "not known how much either company is paying, it is believed to be much lower than Twitter's initial asking price." Ad buyers said that they are "more intrigued by the Twitter offering because it goes beyond a traditional media buy." Potential advertisers said that Twitter has "come to the market with three packages, branded 'platinum,' 'gold' and 'silver.'" Ad buyers said that they "expect prices to drop significantly, but they said that Twitter's packages look like this: Its initial asking price for the platinum package" is $8M and "includes two 30-second spots a game, positions in pregame and postgame shows, and sponsorships for Amplify, which will feature in-game highlights from the preseason through the Super Bowl" (SPORTSBUSINESS JOURNAL, 6/13 issue).

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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