Menu
Media

Raptors' Record-Setting Playoff TV Numbers Giving Boost To Canadian Broadcasters

TSN on Monday night drew 1.8 million viewers for Cavaliers-Raptors Eastern Conference Finals Game 4, marking the most-viewed NBA game ever in Canada. The telecast passes the previous record of 1.5 million viewers set last week for Game 7 of the Raptors-Heat Eastern Conference Semifinals. Monday's telecast also marked the most-viewed program of any kind in Canada for the day, as well as the top program in the greater Toronto market, where more than one in three people watching TV were tuned into the game. Cavaliers-Raptors Game 4 peaked with 3.2 million viewers in the fourth quarter (TSN). BLOOMBERG NEWS' Gerrit De Vynck reported the Raptors' playoff run is "proving an unexpected boon for the beleaguered TV businesses of Canada’s two biggest telecommunications companies, softening the blow from the worst hockey playoff drought in 40 years." The Raptors' run is "filling a void for Canadian sports fans who have no local teams to watch" in the NHL Stanley Cup Playoffs. The record-setting TV numbers and sellouts at Air Canada Center during the longest playoff run in the Raptors' 21-year history is a "boost for Rogers Communications Inc. and BCE Inc., which co-own the team and show its games on their TV channels" (BLOOMBERG NEWS, 5/25).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/05/26/Media/Raptors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/05/26/Media/Raptors.aspx

CLOSE