The Nationals have sold outfield wall signage to QSR chain Chipotle, marking the first time the club has fully sold out the outfield wall in Nationals Park’s eight-year history. The deal comes on the heels of recently renewed or newly signed sponsorships with Anheuser-Busch, Inova, and Delta, among others. Club officials declined to disclose financial terms, but said its sponsorship business this year represents the largest new sales year in the park’s history -- including ’08, when it opened -- and the smallest amount of expiring contracts on the books. “We are differentiating our offering by focusing on strategic prospecting, creative activations and analytics to support storytelling in our sales pitches,” said Nationals VP/Corporate Sponsorships Jake Burns. The club remains in the early stages of a process to sell its ballpark naming rights after announcing in March a partnership with Korn Ferry and MLBAM to market the rights. Nationals Chief Revenue & Marketing Officer Valerie Camillo said, “There’s been a phenomenal amount of initial inbound interest. But it’s still very early, and it’s hard to put a timetable on it. This isn’t about selling a package of signs. This is a much deeper integration into everything we do here.”
