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Marketing and Sponsorship

Holiday Bowl Execs Hope New Time Slot Will Help In Landing Title Sponsor For '16 Game

The Holiday Bowl is "again looking for a title sponsor" for the '16 game, according to Kirk Kenney of the SAN DIEGO UNION-TRIBUNE. National Funding, a local financial company, "stepped in at the 11th hour last year to be the title sponsor for the Holiday Bowl ... but that was a one-time arrangement." San Diego Bowl Game Association Exec Dir Mark Neville said that both local and national companies "are under consideration for title sponsor." ESPN will air the game on Dec. 27 at 4:00pm PT, and Kenney indicated that this year’s time slot "should make it more attractive to a potential sponsor since it will be broadcast in prime East Coast viewing hours." Last year’s game "did not start" until 10:30pm ET (SAN DIEGO UNION-TRIBUNE, 5/3).

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NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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