Menu
Marketing and Sponsorship

Coca-Cola Signs 10-Year Deal As Latest Founding Partner Of Mercedes-Benz Stadium

AMB Sports & Entertainment has signed Coca-Cola to a 10-year deal as a founding partner of Mercedes-Benz Stadium, the new home of the Falcons and Atlanta United opening in June '17. Financial terms were not disclosed, but founding partnerships are typically valued at seven figures annually. The deal extends to Coca-Cola serving as the exclusive non-alcoholic beverage supplier of the teams and the $1.5B facility. Coca-Cola, which is based in Atlanta, has served its products at Falcons games since the team’s inception in '66. The soft drink brand joins Equifax, The Home Depot, NCR, Novelis, SunTrust, IBM and American Family Insurance as stadium founding partners.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/05/03/Marketing-and-Sponsorship/CocaCola-Falcons.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/05/03/Marketing-and-Sponsorship/CocaCola-Falcons.aspx

CLOSE