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People and Pop Culture

Hear From 24 Brand Marketers At Intersport Brand Engagement Summit May 31-June 2

Sign up now for our 5th Annual Intersport Brand Engagement Summit, taking place May 31-June 2 at the Westin Michigan Avenue Chicago. You will hear experts discuss how the playbook for brand engagement and sponsor activation is being rewritten, with topics ranging from “The Growing Relationship Between e-Sports and Consumer Brands” to “Allocating Your Media and Marketing Mix” to “Creating One-of-a-Kind Experiences for Loyalty Program Members.” See the full agenda.

Hear from change agents in marketing, branding, sponsorship and activation, including:
• CMOs from Gatorade, Enterprise, Constellation Energy and TD Ameritrade
• In-Depth Brand Showcase sessions featuring Frito-Lay, Starwood Hotels & Resorts, Intel and Reebok 
• “Inside the Deal” interviews with execs forging partnerships like BMO Financial-Blackhawks, Nickelodeon-Chicagoland Speedway and Wintrust Financial-Cubs 
• Insights from 24 corporate brand-side marketers

Take in Wrigley Field on Tuesday, May 31, for an “Evening at the Ballpark,” as the Cubs host the Dodgers. Before the game, Cubs Chair Tom Ricketts will address the group. Don’t miss these packed days of networking and top discussions. Register today at this link!

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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