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People and Pop Culture

Executive Transactions

UFC named ESPN Dir of Marketing for EMEA KAMINI SHARMA VP/Marketing. She had previously served as NHL Dir of Int'l Marketing & Fan Development. The MMA outfit also named MP & Silva Global Head of Sponsorship RENE VALENCIA VP/Marketing Partnerships. Valencia also had a stint as NBA Dir of Int'l Business Development (THE DAILY)....WWE named headphone maker Skullcandy China GM JAY LI VP & GM/Greater China. He will be based in Shanghai and report directly to WWE Exec VP ED WELLS (WWE)....GMR Marketing promoted VP/Client Management TODD FISCHER to Senior VP/Global Sports & Entertainment Consulting. Fischer was a '16 SBJ/SBD "Forty Under 40" honoree (BIZJOURNALS.com, 4/22)....Former Learfield Sports Associate GM MICHAEL HURLEY has launched his own sports marketing consulting firm, ROI Sports & Entertainment. He also had a stint as Hurricanes Dir of Broadcasting & Corporate Sales (THE DAILY)....The Football Bowl Association appointed Hyundai Sun Bowl Exec Dir BERNIE OLIVAS Chair, effective July 1. The FBA also has added ESPN Senior VP/Events PETE DERZIS as an at-large member (FBA)....The Valero Alamo Bowl BOD named attorney LAMONT JEFFERSON Chair, succeeding MIKE YANTIS JR. (Alamo Bowl)....The Int'l Association of Venue Managers BOD named MICHAEL MARION Vice Chair (THE DAILY).

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