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New Facebook Live Features Could Allow Sports Teams, Leagues To Make Money

A day after rival Twitter picked up Thursday night NFL streaming rights, Facebook is demonstrating its own focus on live video by adding several features to its “Facebook Live” service. The features, which allow select users to broadcast live to groups, demonstrate Facebook’s commitment to growing live video, and its execs say the company is in the process of developing a business model around live video that will help leagues, teams and athletes make money from it. "We intend, in the very near term, to implement a sustainable monetization solution and a business model so that rights holders and properties can establish a business in this new format,” Facebook Head of Global Sports Partnerships Dan Reed said last week in an interview conducted before yesterday’s Twitter-NFL announcement. Facebook rolled out its live video a few month ago, allowing select users to broadcast live, but giving all Facebook users access to watch. “We’ve gone from people typing things out to them taking photos to, now, lots and lots of video,” said Facebook VP/Product Management Will Cathcart. “Based on our early traction, we’re doing a lot more with live and making it a much more prominent part of the Facebook experience.” Facebook today is launching new live features, including filters and live audience reactions, such as the like button, that can be used throughout a live video. Live users can see comments made in real-time while watching a video replay, and they can invite friends to watch a specific video. Eventually, Facebook will replace the “messenger” button at the bottom of its app with a live video button. "One of the things with live that is most exciting for us is how interactive it is and social it is," Cathcart said. "People are joining Live and really commenting and discussing with the broadcaster and seeing if their friends are there."

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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