Big Ten Network Taking Road Show To Campuses On Heels Of Strongest Annual Sales

Big Ten Network is taking its upfront road show pitch to a half-dozen conference campuses, "offering advertisers and TV buyers a behind-the-scenes tour of the facilities at some of the nation's top athletic programs," according to Anthony Crupi of AD AGE. The tour "begins April 12 and will include visits to Michigan, Minnesota, Nebraska, Wisconsin, Michigan State and Northwestern." BTN last year "put together its strongest sales performance in its nine-year history, generating some" $59.9M in TV spend. BTN VP/Ad Sales Jim Reeder at each stop on the tour will "make a brief pitch about the channel's record-setting year and what lies ahead" for the '16-17 season. Crupi noted the chance for BTN's advertisers to "rub elbows with administrators and coaches would seem to be a particularly enticing prospect for attendees who also happen to be alumni." Reeder and his team in addition to the campus tours also will "host clients in major markets" like N.Y., L.A. and Dallas (ADAGE.com, 4/4).