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Marketing and Sponsorship

Cooked Duck: Texas Motor Speedway To Have New Sponsor For Spring Cup Race In '17

Texas Motor Speedway President Eddie Gossage yesterday said that the track will "have a new sponsor for its spring NASCAR Sprint Cup race next season," according to Gerry Fraley of the DALLAS MORNING NEWS. The race on April 9 "will end a three-year deal with Duck Commander." Gossage is "working on a new sponsorship arrangement with a company that will enhance TMS' national profile and capitalize on what he believes is an upswing in interest in NASCAR" (DALLAS MORNING NEWS, 3/31). Gossage said that the track has "made progress in finding a new title sponsor" for next year's race. He said, "We’ll probably be announcing something very shortly from a sponsor that not only will [be] supportive financially for us but also brings national promotions to the table that everybody in the country will have access to." Meanwhile, in Ft. Worth, Anthony Andro notes TMS was honored by SMI as the company’s "track of the year" for '15. Among things the tracks are graded on "are revenues, expenses and performance" (FT. WORTH STAR-TELEGRAM, 3/31).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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