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Marketing and Sponsorship

Calling His Shot: Angels' Mike Trout Debuting Signature Smart Bat During Spring Training

Angels CF Mike Trout is the first pro baseball player "to have his own signature smart bat, which he is debuting during Spring Training" in Tempe this year, according to Hayley Ringle of the PHOENIX BUSINESS JOURNAL. Trout has partnered with San Jose-based Zepp Labs, which has developed a "multi-sport sensor that is placed inside the bottom of the bat." Zepp and Trout have also teamed with Tennessee-based Old Hickory Bat Company for the "Mike Trout Old Hickory Smart Bat." The sensor will "also be used for softball, tennis and golf to help athletes and coaches with performance data." As Trout swings his smart bat, the sensor "gives detailed analytics on his swing with 1,000 data points." Five metrics "give the player and coach instant information to make slight adjustments." The data "can be seen on an app, including impact bat speed, hand speed max, time to impact, bat vertical angle and attack angle/the direction the bat goes to the ball." Zepp VP/Marketing Pat Nicholson said that the "next logical step is to bring these tools to minor and youth leagues to give younger players instant data." He expects '16 to be the "year of the smart bat with more announcements to come from other companies" (BIZJOURNALS.com, 2/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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