Five NASCAR drivers are ranked among the Top 100 athletes in the Celebrity DBI powered by Repucom, an international index that evaluates celebrities. The index, launched in the U.S. in 2006, measures the influence and relevance these individuals have on the public. Respondents in the twice-a-week poll are asked to evaluate the celebrity based on eight attributes -- awareness, appeal, aspiration, breakthrough, endorsement, influence, trend-setter and trust. Of note in data provided to THE DAILY this week by Repucom, only four active drivers garnered a 50% or higher return in the "Awareness" attribute -- Dale Earnhardt, Jr. (75%); Danica Patrick (72%); Jimmie Johnson (71%); Tony Stewart (65%). Listed below are the top five active full-time drivers in the Sprint Cup Series, ranked by Celebrity DBI score.
|
RANK
|
DRIVER
|
CELEB DBI
SCORE
|
DBI
RANK*
|
RANK AMONG
ATHLETES
|
COMPARABLE CELEBS
|
|
1
|
Dale Earnhardt, Jr.
|
72.38
|
442
|
10
|
Kanye West, Nick Jonas,
Eli Manning
|
|
2
|
Danica Patrick
|
70.46
|
524
|
11
|
Kate Upton, James Franco, Bono
|
|
3
|
Jimmie Johnson
|
59.74
|
1545
|
33
|
David Ortiz, Rob Gronkowski,
Keith Olbermann
|
|
4
|
Tony Stewart
|
57.31
|
1122
|
44
|
Kevin Garnett, Jason Sudeikis,
Larry Fitzgerald
|
|
5
|
Kurt Busch
|
49.4
|
1545
|
92
|
Von Miller, Jason Aldean,
Brooklyn Decker
|
| |
|
|
|
|
|
