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Marketing and Sponsorship

NBPA Hosting Players House During ASG Weekend; More Than 15 Sponsors On Board

The NBPA is flexing its marketing muscles during All-Star Weekend with a "OneCourt" players house and union HQ at Toronto's Thompson Hotel. More than 15 companies have signed on as sponsors. NBPA CMO Jordan Schlachter said sponsors receive signage, sampling opportunities, interaction with NBA players; and some have dedicated areas within the hotel for special installations, like the Monster Music Lounge and the Giorgio Armani Fitting room. Warner Bros., another sponsor, will have private screenings of "Barbershop 3," which opens next month.

ONECOURT PLAYERS HOUSE SPONSORS
COMPANY
CATEGORY
Monster
Headphones, Speakers
Remy Martin
Cognac
Next VR
Visual Gaming/Virtual Reality Experience
Crowdmix
Social Music Platform
Canada Goose
Outerwear, Hats
Giorgio Armani
Suits
Fitbit
Activity Trackers
Kyboe!
Watches
Spalding Del Toro
Shoes and Accessories
The Athlete's Foot
Sports Specialty Retail
Logitech
Computer and Tablet Accessories
Flex Power
Post Workout Cream
Vinceo
Apparel
Illy
Coffee and Espresso
Kith
Apparel

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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