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Marketing and Sponsorship

NBPA Hosting Players House During ASG Weekend; More Than 15 Sponsors On Board

The NBPA is flexing its marketing muscles during All-Star Weekend with a "OneCourt" players house and union HQ at Toronto's Thompson Hotel. More than 15 companies have signed on as sponsors. NBPA CMO Jordan Schlachter said sponsors receive signage, sampling opportunities, interaction with NBA players; and some have dedicated areas within the hotel for special installations, like the Monster Music Lounge and the Giorgio Armani Fitting room. Warner Bros., another sponsor, will have private screenings of "Barbershop 3," which opens next month.

ONECOURT PLAYERS HOUSE SPONSORS
COMPANY
CATEGORY
Monster
Headphones, Speakers
Remy Martin
Cognac
Next VR
Visual Gaming/Virtual Reality Experience
Crowdmix
Social Music Platform
Canada Goose
Outerwear, Hats
Giorgio Armani
Suits
Fitbit
Activity Trackers
Kyboe!
Watches
Spalding Del Toro
Shoes and Accessories
The Athlete's Foot
Sports Specialty Retail
Logitech
Computer and Tablet Accessories
Flex Power
Post Workout Cream
Vinceo
Apparel
Illy
Coffee and Espresso
Kith
Apparel

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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