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Marketing and Sponsorship

Blue Jays' Marcus Stroman Busy Building Brand Ahead Of Upcoming MLB Season

Blue Jays P Marcus Stroman is the "future of baseball, the brightest and most irrepressible star of a new generation determined to push the boundaries of a sport that quietly roots for that to occur," according to Bob Nightengale of USA TODAY. Stroman said, "I want to be the best in the game. I want to be the best off the field. I want to create a brand. I want to create a company." Nightengale notes the 5' 8" Stroman "has a patent in two countries on his designer logo: HDMH (Height Doesn’t Measure Heart)," and is a "darling on social media, with more than a half-million followers across his Twitter and Instagram accounts." He recently spent time in L.A. "for some face time in rapper Mike Stud’s music video, 'These Days,'" and he is "flying to Toronto this week to attend the NBA All-Star Game." Additionally, he is "launching a clothing line in March." Stroman: “Baseball is very conservative, but with the young wave of guys coming up, I feel like it’s starting to change. It’s a sport that slowly is starting to become more hip, more trendy and more modern. It lacks behind the other sports in that sense, but I feel it changing. With the (Bryce) Harpers, (Mike) Trouts, (Carlos) Correas and (Javier) Baezes of the world, there’s a core group of guys who can make baseball more appealing to the young kids, who can make baseball look fun. I feel that’s what baseball lacks sometimes, that fun element" (USA TODAY, 2/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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