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Who's In, Who's Out: A Tentative Rundown Of In-Game Spots For CBS' Super Bowl Telecast

CBS has not sold out all of the ad spots for Super Bowl 50 yet, as it is holding back last-second spots for brands. The chart below presents a tentative quarter-by-quarter run down of the advertisers in Sunday's game. The list, compiled via research and several media reports, is likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart (THE DAILY).

ADVERTISER
LENGTH
AD AGENCY
FIRST QUARTER
A-B InBev (Michelob Ultra)
:30
FCB, Chicago
Acura (NSX)
:60
MullenLowe, L.A.
Audi (R8 V10 Plus)
:60
Venables Bell & Partners, S.F.
Avocados from Mexico
:30
GSD&M, Austin
Hyundai (Elantra)
:30
Innocean, Huntington Beach
PayPal
:45
Crispin, Porter & Bogusky, L.A.
SoFi
:30
Muhtayzik Hoffer, S.F.
Yum Brands (Taco Bell)
:30
Deutsch, L.A.
SECOND QUARTER
Coca-Cola/Marvel
:60
Wieden & Kennedy, Portland
PepsiCo (Pepsi)
:30
The Marketing Arm, Dallas
Toyota (Prius)
:90
Saatchi & Saatchi, L.A.
THIRD QUARTER
BMW (Mini)
:30
Butler, Shine, Stern & Partners, Sausalito
Honda (Ridgeline)
:60
RPA, Santa Monica
Kia (Optima)
:60
David & Goliath, L.A.
Nestle (Butterfinger)
:30
Santo, Buenos Aires
NFL (Anti-DV PSA)
:30
Grey, N.Y.
Pokemon
:30
Omelet, L.A.
Wix.com
:30
DreamWorks Animation
FOURTH QUARTER
Colgate-Palmolive (Colgate)
:30
Y&R, Peru
Fiat Chrysler
:60
n/a
Heinz
:30
David, Miami
NFL
:60
Grey, N.Y.
SunTrust
:30
StrawberryFrog, N.Y.
Unilever (Axe)
:30
72andSunny, Amsterdam
PLACEMENT IS TO-BE-DETERMINED
A-B InBev (Bud Light)
:60
Wieden & Kennedy, N.Y.
A-B InBev (Budweiser)
:30
Anomaly, N.Y.
A-B InBev (Budweiser)
:60
Anomaly, N.Y.
A-B InBev (Shock Top)
:30
Anomaly, Toronto
Amazon
:60
n/a
Apartments.com
:60
RPA, Santa Monica
Bai
:30
Barton F. Graf, N.Y.
Disney Studios ("Alice Through
The Looking Glass")
:30
In-house
Disney Studios
("Captain America: Civil War")
:30
In-house
Disney Studios ("The Jungle Book")
:30
In-house
Disney Studios (TBD)
:30
In-house
Fox Pictures ("Eddie The Eagle")
:30
In-house
Fox Pictures
("Independence Day: Resurgence")
:30
In-house
Fox/Marvel ("Deadpool")
:30
In-house
General Motors (Buick: Cascada)
:30
Leo Burnett, Detroit
Henkel (Persil ProClean)
:30
TBWA/Chiat/Day, L.A.
Intuit (Death Wish Coffee)
:30
RPA, Santa Monica
Intuit (TurboTax)
:30
Wieden & Kennedy, Portland
LG Electonics (OLED TV)
:60
n/a
Machine Zone (Mobile Strike)
:30
TwoFifteenMcCann, S.F.
Mars (Skittles)
:30
DDB, Chicago
Mars (Snickers)
:30
BBDO, N.Y.
Newell Rubbermaid (Marmot)
:30
Goodby Silverstein & Partners, S.F.
Paramount Pictures ("Teenage Mutant
Ninja Turtles: Out Of The Shadows")
:30
In-house
PepsiCo (Mtn Dew Kickstart)
:30
BBDO, N.Y.
Quicken Loans (Rocket Mortgage)
:60
Fallon, Minneapolis
Squarespace
:30
Anomaly, N.Y.
T-Mobile
:30
Publicis, Seattle
T-Mobile
:30
Publicis, Seattle
Universal Pictures ("Bourne 5")
:60
In-house
WeatherTech
:30
Pinnacle Advertising, Schaumburg

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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