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Demand For Tickets Of Secondary Market Could Give Super Bowl 50 Highest Prices Ever

Secondary ticket prices for Super Bowl 50 at Levi’s Stadium remain on track to finish as the highest ever for the event, according to data from StubHub. The S.F.-based company said the median sales price for the game as of late Thursday was $4,882, 72% higher than a comparable point before last year’s game at Univ. of Phoenix Stadium. SeatGeek similarly said the game is on pace to become the most expensive sports event it has ever tracked, topping last year’s Super Bowl and the Floyd Mayweather Jr.-Manny Pacquiao boxing match last May. Unlike last year’s highly unusual and volatile market -- driven in large part by short-selling and extremely low ticket inventories -- this year’s resale market has been more conventional by historical norms. Pricing started above $5,000 per ticket after the conference championship games on Jan. 24 and then has ebbed slowly as Sunday’s game approached. The relatively small amount of non-premium seats available at Levi’s Stadium and heavy ticket demand from the Bay Area’s technology sector has helped keep pricing high. Low-end, get-in pricing is now starting at $2,850 per ticket. “Pricing has come down somewhat in the last couple of days, but we’re still looking at the most expensive Super Bowl ticket ever,” said StubHub spokesperson Alison Salcedo. “This is a market more typical of usual buying patterns, but with a higher level of demand.” About 2,300 unique tickets were available on resale markets, according to SeatGeek, higher than the roughly 300 available at a similar point last year but far lower than the 11,000 available two years ago prior to Super Bowl XLVIII.

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