Menu
Facilities

Cisco Survey Shows Fans At Games Desire Mobile Connectivity, Digital-Based Services

Cisco’s Sports & Entertainment Division has released the results of a new survey on digital fandom, finding that overall demand for in-venue amenities such as mobile connectivity, content and digital services such as parking assistance, in-seat ordering and ticketing has more than doubled since ’12. Updating a survey the technology giant last performed that year, Cisco recently polled more than 1,700 fans in the U.S., U.K., Australia and New Zealand, finding 81% of those polled believe the in-venue experience still needs to be more immersive and connected. Of those polled, 60% would be willing to pay extra for more connected stadium experiences, and 71% would be willing to receive mobile ads and promotions in return for relevant for relevant event-based content services. In addition, 97% of fans polled bring a mobile device when they attend a sporting event. The findings in many cases parallel surging mobile demand seen at many individual venues. “Fan behaviors in many ways have changed and amplified since we last did this study,” said Cisco Sports & Entertainment Head of Global Market Management Michael Caponigro. “We’re moving beyond mere connectivity toward a real push for a much more customized and personalized fan experience.” Cisco Sports & Entertainment GM & Dir of Global Sales Ken Martin also wrote in a company blog post, “The gap between [fan] expectation and reality provides an immense opportunity for sports venues and properties. ... There is an insatiable desire for more and more relevant content, and more and more interactivity and digital engagement.” Cisco has debuted a new product it calls Intelligent Wi-Fi On-Boarding, a cloud-based platform to help connect fans to stadium and arena Wi-Fi networks and connect them with relevant services.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/02/02/Facilities/Cisco-Survey.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/02/02/Facilities/Cisco-Survey.aspx

CLOSE