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Cable Sports Networks To Have Large Presence In Bay Area Ahead Of Super Bowl

Sports channels like CBS Sports Network, NFL Network and ESPN will maintain big presences throughout the Bay Area next week, devoting much of their programming to previewing Super Bowl 50. CBS is the game’s host broadcaster, which means that CBSSN will have a bigger presence than usual, including producing a postgame show with the broadcast network’s “NFL Today” analysts. CBSSN plans to produce 75 hours of programming from several sets, including one on Radio Row and one in the heart of Super Bowl City, where Market St. meets the Embarcadero. CBS also will have three sets in Santa Clara. “San Francisco and the Bay Area presented a different set of challenges to try and figure out a way to showcase what is going on in San Francisco and Santa Clara,” said CBS Sports Chair Sean McManus. “We’ve balanced out the two locations really well.” The channel’s daily programming starts from Radio Row, where it will simulcast radio shows “Boomer & Carton,” “The Jim Rome Show” and “The Doug Gottlieb Show.” Following the radio simulcasts, CBSSN will devote afternoon programming to “NFL Monday QB” and “That Other Pregame Show.” It will produce “Super Bowl Live” each night from S.F. “What’s great about these shows is that it will feature all the names and faces that fans know from CBS’ NFL coverage,” said CBS Sports President David Berson, highlighting people like Greg Gumbel, Trent Green, Bill Cowher, Tony Gonzalez and Amy Trask. “They will have a daily voice as we prepare for the big game.”

BALANCE BETWEEN THE BAY AND BRISTOL: ESPN will bring its army of reporters to the area, camping out in S.F.'s Marina District with two outdoor stages and a demo field. With shows like “NFL Insiders,’ “NFL Live” and “SportsCenter,” ESPN is planning to produce 45 hours from the Bay Area Wednesday through Saturday. Because the Super Bowl is on the west coast, ESPN will produce its earlier shows from Bristol. “We’ll be doing more Bristol previewing, as well, with coverage being here in studio for the first couple of days and on the earlier shows,” said Seth Markman, ESPN’s Senior Coordinating Producer for NFL studio shows. He said ESPN has developed a rhythm around the game, which includes covering the entire league early in the week before focusing on the game later in the week. “That’s something that we’ve learned from in the past, especially with the week between the championship games and the Super Bowl,” Markman said. “We would get into preview mode as soon as the championship games were over, we would be breaking down the teams. We’ve learned our lesson a little bit to focus in on the other 30 teams while we’re there and make sure we realize this is an NFL event and not just about two teams.” He said that he has noticed more marquee players in town the week before the game, and his team works to get them on ESPN’s shows. “It’s tricky when you’re previewing something,” Markman said. “I don’t think the appetite for preview is what it once was. We’ve had to take a look at that over the past few years and decide the right balance as we go through the week. ... We know the popularity of the NFL. Especially on our NFL shows, we want to make it about the whole league and not forget other stuff going on.”

RECORD COVERAGE FOR NFL NETWORK: NFL Network will have more than 500 people in S.F. working on network shows (265 travelling in for the week; 250 locals and 40 talent). It is planning 88 hours of coverage during the week, which is a Super Bowl week record for the net. The channel will produce shows like “Super Bowl HQ,” "Super Bowl Live” and “NFL Total Access” from sets at the NFL Experience and Super Bowl City. “We try to be everything but the game,” said NFL Network Senior Coordinating Producer Mike Muriano. “One of the things we try to do is showcase the Super Bowl city, so we’re trying to get to as many parts of the city as possible.” 

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