Menu
Marketing and Sponsorship

From Way Downtown, Bang: Wincraft, New Era Named '14-15 NBA Licensees Of The Year

Wincraft and New Era were awarded '14-15 NBA Licensee of the Year honors at the licensee and club retailer meetings, held in Las Vegas in conjunction with the Sports Licensing & Tailgate Show. Wincraft won in the hard-goods category, while cap-maker New Era won for apparel expertise. "New Era has been extremely proactive in going after team business and Wincraft also is expert at customizing product to fill needs and delivering quickly," said NBA Senior VP/Retail Development Chris Brennan. It was the third time in four years that Wincraft has won Licensee of the Year. In other news, the Warriors and Raptors tied for Team Retailer of the Year. Winning the NBA title propelled the Warriors to first overall in sales of  NBA licensed goods. Meanwhile, the Raptors recently renovated their team store.

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/01/25/Marketing-and-Sponsorship/NBA-Licensees.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/01/25/Marketing-and-Sponsorship/NBA-Licensees.aspx

CLOSE