One year into PSL sales at their new Mercedes-Benz Stadium, the Falcons "have sold about 27,000 seats" -- roughly 40% of the non-suite seats, according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. That leaves the Falcons with the majority of seats in the stadium "to attempt to sell in the 19 months remaining before the team’s first game" at the venue. The Falcons "have sold 26,617 seat licenses" for a total of $153.8M. That includes 4,259 club seats for a total of $93.5M and 22,358 non-club seats for $60.3M. The PSL prices "range from $10,000 to $45,000 for club seats" and from $500-5,500 for "non-club seats." The Falcons have said that PSLs "will be required for all seats in the 71,000-seat stadium that are sold as season tickets, with the exception of about 5,000 seats in suites." The team has "declined to say exactly how many seats are for sale as season tickets, noting that an undisclosed number of seats for sponsors, visiting team officials and other business purposes are withheld from the inventory." Legends Global VP/Sales & Service Michael Drake, whose firm is handling the team's sales program, said that the Falcons’ plan for this year is to "continue seat-license sales to the general public while also revisiting season-ticket holders who declined to buy during the seat-relocation phase last year" (ATLANTA JOURNAL-CONSTITUTION, 1/16).
