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Marketing and Sponsorship

Stars' Seguin Designs Snapbacks Caps As Fashion Foray, Plans To Expand His Line

Stars C Tyler Seguin has "started his own line of snapback hats with his initials featured on the front of them," according to Rainer Sabin of the DALLAS MORNING NEWS. Seguin's lids are "sold at local retailer, Forty Five Ten, and on his website." Seguin said of his fashion line, "I started with the hats and it's going to be progressing into more stuff in the future. I'm looking forward to that." He said, "I'm trying to stay in the fashion world and seeing what's new and see what's in." He added, "Everyone has got their own type of fashion and when I came in the league, I really didn't know what mine was. It was kind of more of the sloppy, lazy guy when it came to what I was wearing and stuff and how I would treat my suits. And over time, that just changed." He said of how his line came about, "I always wore snapbacks and I wanted to create my own design and my buddies liked it. Then, I got a good idea to tie it in with my foundation (Seguin's Stars) and it kind of took off. It's now selling better than I could have ever expected" (DALLAS MORNING NEWS, 1/15). The caps retail for $50 each, $5 of which will be donated to charity (THE DAILY).

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