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Marketing and Sponsorship

San Antonio Automotive Company Teams With Spurs For New Television Campaign

San Antonio-based Gunn Automotive Group "will soon debut a new campaign of television commercials" featuring Spurs players, according to W. Scott Bailey of the SAN ANTONIO BUSINESS JOURNAL. The spots will be directed by Spurs F Tim Duncan's older brother, Scott, an Emmy Award-winning director. Gunn’s new Spurs campaign will "prominently feature" the younger Duncan, G Manu Ginobili and F LaMarcus Aldridge. Gunn officials said that they "expect the decision to include Aldridge in the new campaign will grab a wider spectrum of Spurs fans’ attention." The Duncan brothers have "worked together in the past on multiple projects for the Spurs and for the NBA." Gunn officials said that the company’s new commercials "will be a departure from what Spurs fans and television viewers have come to expect from the group as Scott Duncan wanted to capture a more approachable and casual feel for the spots." Gunn Exec Dir of E-Commerce & Consumer Strategy Chad Worrel said that Gunn "has produced 15- and 30-second spots that will begin airing on all San Antonio network affiliates and cable channels in the next two weeks" (BIZJOURNALS.com, 1/12). 

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