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Bowl Game Twitter Reach: Figures For Orange, Rose Top Cotton Despite Lower TV Audience

The Capital One Orange Bowl on New Year’s Eve, which featured Clemson-Oklahoma in a CFP semifinal, had the best Twitter TV ranking of all bowls heading into last night’s CFP National Championship, with 6.5 million people seeing one or more of the 487,000 tweets sent about the game, according to data from Nielsen Social. The Clemson-Oklahoma late afternoon game led the Twitter TV rankings despite having a smaller TV audience than the other CFP semifinal later in evening, which saw Alabama-Michigan State in the Goodyear Cotton Bowl. The Stanford-Iowa Rose Bowl on New Year’s Day also ranked ahead of the Cotton Bowl. The Rose Bowl had 6.4 million people seeing 315,000 tweets about the game. Among non-New Year’s Six games, the Jan. 2 Valero Alamo Bowl, featuring TCU’s 31-point comeback against Oregon, was the highest ranked, coming in at No. 4 overall. The earliest bowl to crack the list of 20 was the Royal Purple Las Vegas Bowl on Dec. 19, which was on the opening weekend of bowls. That game ranked No. 13 overall with 2.6 million people seeing 85,000 tweets.

TOP 20 MOST-SOCIAL BOWLS FOR '15-16 (EXCLUDING CFP CHAMPIONSHIP)
RK
NET
BOWL
MATCHUP
DATE
UNIQUE
AUDIENCE (000)
TWEETS
(000)
1
ESPN
Orange
(CFP semi)
Clemson-Oklahoma
12/31/15
6,480
487
2
ESPN
Rose
Stanford-Iowa
1/1/16
6,442
315
3
ESPN
Cotton
(CFP semi)
Alabama-Michigan State
12/31/15
5,777
464
4
ESPN
Alamo
TCU-Oregon
1/2/16
5,742
420
5
ESPN
Fiesta
Ohio State-Notre Dame
1/1/16
5,337
331
6
ABC
Citrus
Michigan-Florida
1/1/16
3,645
146
7
ESPN
Peach
Houston-FSU
12/31/15
3,307
156
8
ESPN
TaxSlayer
Georgia-Penn State
1/2/16
3,187
88
9
ESPN
Sugar
Ole Miss-Oklahoma State
1/1/16
3,143
103
10
ESPN2
Outback
Tennessee-Northwestern
1/1/16
2,991
98
11
ESPN
Texas
LSU-Texas Tech
12/29/15
2,818
114
12
ABC
Pinstripe
Duke-Indiana
12/26/15
2,593
44
13
ABC
Las Vegas
Utah-BYU
12/19/15
2,564
85
14
ESPN
Russell Athletic
Baylor-North Carolina
12/29/15
2,524
70
15
ESPN
Birmingham
Auburn-Memphis
12/30/15
2,371
51
16
ESPN
Liberty
Arkansas-Kansas State
1/2/16
2,370
51
17
ESPN
Independence
Virginia Tech-Tulsa
12/26/15
2,261
40
18
ESPN
Military
Navy-Pitt
12/28/15
2,106
26
19
ESPN
Music City
Louisville-Texas A&M
12/30/15
2,067
64
20
CBS
Sun
Washington State-Miami
12/26/15
2,054
50
             

NOTES: * = Games on ABC, ESPN nets also aired on ESPN Deportes. The CFP semifinals also had additional Megcacast coverage on ESPN2. Nielsen Social measures tweets in the U.S. from three hours before through three hours after airing, local time. Twitter TV Audience is measured from when the tweets are sent until the end of the broadcast day at 5:00am ET. For multicast events, networks are listed alphabetically and metrics reflect the highest unique audience across all airing networks.

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