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SBD/January 11, 2016/Media
Sources: NFL Could Split Up Thursday Night Package Among Multiple Broadcast Networks
Published January 11, 2016
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THE BIGGER, THE BETTER: Broadcasters are wary about picking up such small packages. It is more difficult to sell ad schedules around three-to-five game packages, as opposed to full-season ones. And the broadcaster that ends up with the December package will have ad sales advantages over the one that ends up with the October package, as December is rife with pre-Christmas advertisers, and October ad sales have more competition with the baseball playoffs. The league also is selling the series’ digital rights as a separate package and has sent requests to companies like Amazon, Apple, Google and Yahoo to bid on it.