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Marketing and Sponsorship

Marketplace Roundup

In Boston, Eric Convey noted Gillette yesterday "launched YouTube videos to promote the new ProShield razor," featuring NFLers "performing what are supposed to be 'Shieldmoves.'" Ravens G John Urschel does the "aptly named 'Awkward Dance.'" Rams G Rodger Saffold "contributes 'The Forcefield' another called 'Deleting the Defense' and yet another called ''The Flyswatter.'" Redskins LT Trent Williams "adds a stoic number called 'The Wall'" (BIZJOURNALS.com, 1/7).

FORE SCORE: GOLFWEEK's David Dusek noted Tom Watson and Marc Leishman "signed endorsement contracts" with Callaway Golf. The length and financial terms of the deals "were not available." Callaway also announced that it "re-signed" Henrik Stenson and Branden Grace (GOLFWEEK.com, 1/7).

BE A PRO: Perry Ellis on Monday announced United Legwear & Apparel has become the master licensee of Pro Player. Activation around MLB ballparks will include prominent signage, stadium program ads and hospitality at venues such as Citi Field, SunTrust Park and Minute Maid Park. These partnerships kick off this Spring. In addition, pro athletes in baseball, basketball, football and soccer will be named as brand ambassadors, along with fitness experts, lifestyle personalities and celebrities (Perry Ellis).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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