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Marketing and Sponsorship

SunTrust Cites Improved Financial Climate As Reason To Make Super Bowl Ad Debut

SunTrust Bank will make its debut as a Super Bowl advertiser this year in part because bank CMO Susan Somersille Johnson believes Americans are "starting to recover from the financial footing from the decade-long recession," according to Lauren Johnson of ADWEEK. Somersille Johnson pointed to the Federal Reserve raising interest rates "for the first time in 10 years as proof that Americans are optimistic about their finances." She said, "It's a very optimistic tone because research shows that anyone can achieve (financial confidence) regardless of income level. It hits on the real pulse of the nation right now." ADWEEK's Johnson reports the 30-second ad will run "in the last slot before the two-minute warning of the fourth quarter, with a longer 60-second ad running online." StrawberryFrog, N.Y., is behind the ad.  StrawberryFrog Founder & Chair Scott Goodson said that the spot "focuses on giving people money-related 'tools, tips, ideas and conversation starters'" (ADWEEK.com, 1/5). The ad "was filmed in several locations around the U.S." (ADAGE.com, 1/5).

MINI HAPPY RETURNS: AD AGE's E.J. Schultz reported BMW-owned Mini will make its first appearance in the Super Bowl in five years with a "30-second ad in the third quarter." A Mini spokesperson noted that the ad, via Butler, Shine, Stern & Partners, California, "will feature several Mini vehicles, including the new Clubman wagon." The spokesperson added that Mini "would be the lone BMW brand advertising during the game." There are now five confirmed automakers in the game -- Mini, Honda, Acura, Hyundai and Kia (ADAGE.com, 1/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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