SBD/January 4, 2016/Marketing and Sponsorship

State Farm Officially Extends Status As NBA League Sponsor For Another Six Seasons

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State Farm officially has extended its status as an NBA league sponsor for an additional six years, including this season. The league is expected to announce the agreement later today. The renewal adds USA Basketball and NBA D-League rights for the first time, along with integration in the new NBA Store in N.Y., with a branded concierge desk. State Farm continues with entitlement rights for TNT’s State Farm All-Star Saturday Night telecast and WNBA rights. State Farm has been an NBA league sponsor since '10, and the insurer also has stanchion signage with 25 NBA teams.
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