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Marketing and Sponsorship

Marketplace Roundup

In Columbus, Evan Weese reported Nationwide Insurance is "keeping tabs" on the allegations Broncos QB and company spokesperson Peyton Manning used HGH. Nationwide has had "ties with the NFL and Manning since signing separate sponsorships deals" in '14 (BIZJOURNALS.com, 12/28). In addition to Nationwide, Manning has sponsorship deals with DirecTV, Gatorade, Papa John's and Reebok, among others (THE DAILY).

GETTING POLITICAL: In Boston, Chris Cassidy reported Republican presidential candidate Jeb Bush's "independent super PAC Right to Rise has already reserved" two local 30-second ads on Boston's WBZ-CBS during Super Bowl 50 on Feb. 7 for $600,000. The game is "just two days before the New Hampshire primary." The super PAC also has "blocked off air space in Boston during the NHL Winter Classic ... and multiple NFL playoff games in January." Fellow presidential hopeful Marco Rubio's super PAC Conservative Solutions "has also reserved a 30-second Super Bowl ad on WBZ" (BOSTON HERALD, 12/27).

FRIENDS IN HIGH PLACES: ADWEEK's David Gianatasio noted Nike's new five-minute "Bring Your Game" ad that debuted in shorter clips during Christmas Day NBA broadcasts features kids who "can't decide on their favorite player," so they "jet around the country to hang out with" some of the company's top endorsers. The ad, via Wieden + Kennedy, begins at Thunder F Kevin Durant's house, then involves more "quirky meet-and-greet scenarios" with Cavaliers F LeBron James, Lakers G Kobe Bryant, Pacers F Paul George, Cavaliers G Kyrie Irving, Pelicans C Anthony Davis and WNBA Sky F Elena Delle Donne (ADWEEK.com, 12/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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