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Year End

Looking Ahead: Sports Leaders Expound On What They're Watching For In '16

After looking back on the year that was in sports business, SBJ/SBD caught up with a number of high-profile sports execs and asked their take on what lies ahead for '16. 

What is the sports business development/issue you’re watching most closely over the next 12 months and why?

* Fox Sports Head of Business Operations David Nathanson: “Is virtual reality a game changer or a parlor trick? How quickly will virtual reality headsets be adopted? What are the opportunities and implications for the sports business? What are the best-in-breed production techniques for mainstream sports? What are the revenue opportunities for rights holders?”

* Dolphins President & CEO Tom Garfinkel: "Security. It’s something I’ve been studying for a couple of years now and we’ve been making investments into. The leagues and venues work well with the law enforcement agencies and events are generally very safe. However, there’s a new generation of threats coming that we need to anticipate, prevent, and make sure response times are as short as possible. The irony is that the more safety measures and more visual deterrents you put in place, the less-safe an event feels to a guest. How do we effectively create even more secure environments without creating police states that visually scare people away or make their experience worse?”

* NBC Sports Exec Producer Sam Flood: “The NHL’s new 3-on-3 overtime rule has been a big hit, so I’m curious to see how the new format reinvigorates the All-Star Game in January. I’ll also be watching how viewers consume Rio 2016. I think a live prime-time Olympic show, which essentially hasn’t happened for a Summer Games since Atlanta in 1996, will still draw big numbers on the old-fashioned TV, but it will be interesting to monitor how people watch the Games away from their living rooms.”

* PGA Tour Deputy Commissioner Jay Monahan: "We are closely watching the evolution of content delivery by sports and entertainment properties and the way that content is bundled. We have seen that the delivery of customized content to our fans -- via our OTT product, PGA Tour Live, as well as across our digital and social platforms -- not only provides fans what they are looking for but has helped drive consumption and awareness of our programming with our traditional media partners.”

* NASCAR Exec VP & CMO Steve Phelps: "The evolving media landscape and how fans, millennials in particular, are consuming sports is a development we’re paying very close attention to in 2016 and beyond. From social platforms and their innovative curated experiences to digital outlets and their push into live streaming, consumption of races and games is changing almost by the day. All the top social platforms are trying different ways to engage and grow their user bases. For fans to have dynamic views of a live event -- everything from exclusive behind-the-scenes content to live scoring integrated into their social platforms -- effective curation personalizes the experience for fans and builds a more engaged community.”

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