LPGA member Brooke Pancake has renewed her sponsorship with Waffle House "for a second straight season," according to David Uchiyama of the CHATTANOOGA TIMES FREE PRESS. Terms of the deal were not released, but Pancake will make "public appearances at restaurants when tour events are in a city with a Waffle House." Pancake also will continue to use a "black-and-yellow Waffle House golf bag -- complete with 'Scattered, Smothered, Covered' in script -- at every tournament." She said, "It's the most recognizable bag on any tour. It's one of those bags that everyone wants to see up close and take pictures with." Uchiyama noted sponsorships "are uncommon for Waffle House." But with a name like Pancake, "plus her marketability, and the fact that she and her family ate at that restaurant every Sunday after church," it seemed like a "perfect opportunity for the company." Waffle House Senior Marketing Manager Shelby White: "It's extremely rare for us to have any kind of sponsorship, but this is a natural. We thought it was fun with her name, then once we met Brooke, she is so personable and a great ambassador for our brand, and more importantly she loves Waffle House" (CHATTANOOGA TIMES FREE PRESS, 12/17).
