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Bud Light Introducing New Themed Can Initiative Highlighting Past Super Bowl Winners

A-B on Monday will "introduce 40 new Bud Light can designs that highlight previous Super Bowl winners in a campaign titled 'Super Bowl Series,'” according to Darren Heitner of FORBES. There also will be a "special Super Bowl 50 can." All newly launched team cans "will feature logos from the past 40 Super Bowls as well as this year’s gold-infused Super Bowl 50 logo." Bud Light will "spread out the release of cans related to NFL teams that have won more than a single Super Bowl." This marks the "first time that Bud Light has ever crafted team cans specifically for the Super Bowl." Additionally, there will be a "can commemorating" the Super Bowl wins by the Baltimore Colts ('71) and L.A. Raiders ('84). Bud Light also will be "releasing a new television commercial in advance of the official launch of the new Super Bowl cans" that was slated to debut during Thursday night's Packers-Lions game (FORBES.com, 12/3). 

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